About Matchetts Music

Matchetts Music is proud to be one of the few remaining independent, family-run businesses in Belfast city centre, celebrating its 80th year in 2016. We sell everything from guitars to drums, violins, trumpets, banjos, cajons, pianos, keyboards and much much more.

 This Privacy Notice tells you how we process, use and protect any personal information collected by us or provided to us by a third party, how we meet people’s rights, and how you can get in touch with us on any data protection related issues or questions.

 We are committed to ensuring that your privacy is secure. Should we ask you to provide certain information by which you can be identified, then it will be used in accordance with this Privacy Notice.

 We review our privacy practices regularly and may, therefore, change this Privacy Notice from time to time; this is relevant should there be any legislative changes or updates to our processing mechanisms.

You should bookmark this page and periodically check this page to ensure that you are happy with any changes and are viewing the most up to date version.

Legal Name of business and registered address:

Matchetts Musical Instruments Limited, 38 Wellington Place, Belfast, BT1 6GF

Financial Registration Number: 671753

VAT Number: 331 7697 43

Company Number: NI1106


Browsing Our Website

You do not have to give us information in order to use our website. However, non-identifiable personal information about visitors to the website is automatically logged by our Cookies.  This information may be associated with unique identifiable information such as your IP address, referral address, and technical information such as browser type and operating system.


What personal data we collect

  • Your name, address, postcode and relevant contact information like your email address and phone number(s).
  • Information on how you use our website, for example, how you found us, how many times you’ve visited and the pages and products you view.
  • Order information, details on any finance applications, delivery address and payment method.
  • Other demographic Information, such as your current location.

We do not directly store or have access to any of your payment information. Please see the Shopify section below.

Third Party Services

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in the UK and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

The following is a comprehensive list of third party providers we use and relevant information about the information they collect.


Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.


If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. 

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).



Across our site and during the checkout process, you can consent to receive emails from us. When you elect to do this, your name, email address and other relevant contact details are stored in MailChimp. This system allows us to send out periodic notifications via email, SMS and other platforms which may inform you of news, offers and other information relevant to Matchetts.

For more information on MailChimp’s privacy policy, please visit https://mailchimp.com/legal/privacy/


How your personal data is used

Processing of personal data may be carried out either with your consent to the processing, or where the processing is necessary for our legitimate business interests (for example to develop our products/services and grow our business), or for performance of a contract.

Where we are relying on legitimate interest as a basis for processing your personal data we will always ensure that we have balanced your interests and fundamental rights against our legitimate interest to determine whether we can rely on this basis.

Where we rely on consent for processing you have the right to withdraw your consent at any time. Where we are relying on our legitimate interest you have the right to opt out of our processing of your personal data at any time. 

We will use your information in the following ways:


  • To process your orders and facilitate home delivery where required
  • To keep you informed of the progress of your order
  • To improve our services and the user experience of our site in the future

 Marketing communications

We may use your information to provide you with product and service updates, email newsletters and other communications about existing and/or new products and services by post, email, telephone, in-device messaging and/or text message (SMS). 

We may personalise the message content based on information you have provided to us and your use of our platforms. If you are subscribed to email newsletters, you may receive a personalised service. If you don’t want to receive these services, you can unsubscribe from email newsletters by clicking on the unsubscribe link in the email.

We may use information which we hold about you to show you relevant advertising on third party sites (e.g. Facebook, Google, Instagram, Snapchat and Twitter). This could involve showing you an advertising message where we know you have visited the Matchetts Music website or associated platforms.

If you don’t want to be shown targeted advertising messages from us, some third-party sites allow you to request not to see messages from specific advertisers on that site in future. 

We use your personal data in this way because you have consented to us doing so. You can withdraw your consent to your data being used at any time in the future.


We use Google Analytics to understand how users engage with our website, to improve performance and provide you with a service or information you have requested.  It is also used to monitor statistical information and for marketing purposes to provide the most relevant and useful content to you.  You may not be able to use the website effectively without Google Analytics cookies.

For more information on how to disable Google Analytics Cookies, visit https://tools.google.com/dlpage/gaoptout?hl=en

The information generated relating to our website is used to compile statistics and reports about the use of the website, which helps us to make your experience with us more personal to you. The cookies collect information and tell us the number of visitors to our website, where they have come from, how long they have spent on our website and the pages they have an interest in.

For more information on cookies, please refer to our cookie policy.



How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at info@matchettsmusic.com or mailing us at:

Matchetts Music
38 Wellington Place, Belfast, BT1 6GF



We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.



When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.



To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption.  Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.



Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

 _session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).

 _shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits

 _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.

cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.

 _secure_session_id, unique token, sessional

 storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.


Age Of Consent

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


Changes To This Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


Further Information & Contact

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at info@matchettsmusic.com or by mail at

Matchetts Music
Privacy Compliance Officer
38 Wellington Place, Belfast, BT1 6GF



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